GTM infrastructure · fixed-scope sprint
The senior engineer who makes your GTM stack actually produce pipeline.
So it stops breaking — and your reps stop guessing.
No pitch. I bring two observations about your stack.
The problem
What the team says vs. what it’s actually costing you.
Every line below is a leak. Each one is measurable, and each one is almost always cheaper to fix than to keep paying for.
They say
It’s costing them
“Our lists are dirty, so half the team’s day is list work.”
Reps spend 30–40% of selling time on data plumbing — the most expensive people doing the lowest-value work.
“Enrichment looks cheap per credit but the bill keeps climbing.”
Bad keys and no caching mean you pay to enrich the same record three times, and to send to records that were never real.
“Deliverability is a vibe — nobody can tell me if we’ll land.”
One bad sending domain trains mailbox providers to distrust you, and quietly cuts reply rates across the whole book.
“We bought Clay / Smartlead / [tool], it still doesn’t produce.”
Tools don’t compose themselves. A stack with no architecture is a stack with no pipeline.
“We can’t tell what’s leaking, only that pipeline is short.”
Without a number per stage, you optimize the wrong thing — usually by spending more on the same broken motion.
The offer
Revenue Infrastructure Sprint.
4 weeks. Fixed scope. $12,000 flat.
Outcome
A working list-to-mailbox motion adding 5–15 qualified conversations a week, without manual list work — plus a map of everything else leaking pipeline.
- Duration
- 4 weeks
- Price
- $12,000 flat
- Engagement
- Fixed scope
- Kill switch
- $3,000 after week 1
How it works
Teardown first. Then ship. Then plan.
No big-bang. Each week produces something concrete you keep, regardless of what comes next.
Teardown
A documented map of your list-to-mailbox motion and everything leaking from it.
- Audit the full path: list → enrich → verify → mailbox → CRM
- Instrument each stage so we can see the actual numbers
- Deliver a findings doc with the leaks ranked by cost
Ship the motion
A working, measurable list-to-mailbox motion — not a deck.
- Fix the highest-leak stage first, then compose the rest
- Wire caching, dedupe, and verification so credits stop bleeding
- Hardening for deliverability: auth, warmup, cadence, fallbacks
Build plan
A sequenced plan for everything else, with the cost of each gap.
- The remaining leaks, in priority order, with effort estimates
- What your team can own vs. what needs an engineer
- A runbook so the motion survives the next tool change
Proof (honest)
Teardown-first. Two decades of this.
I won’t show you case studies from a former life. Here’s what you can actually verify.
01 · Teardown-first
The most honest proof is your stack, mapped. Week 1’s findings doc is free to keep at the kill-switch price — judge the work by the work, on your own data.
02 · Credentials
- 20+ years building production systems.
- Former CTO.
- Founding engineer on a GTM stack, end to end.
Against the alternatives
What this is, and what it isn’t.
vs. a $160–200k GTM engineer hire
- Start next week — not after a 3-month search.
- Senior, opinionated, already fluent in the toolchain.
- No equity, no severance, no ramp. You’re not making a bet on a person; you’re buying a result.
vs. a Clay agency
- Agencies build tables. I build systems.
- A table is a spreadsheet that breaks. A system is a motion that composes and survives.
- You keep the architecture and the runbook — not a dependent relationship.
Questions & objections
The things you’d ask in the second email.
$12k is a lot.
It’s less than one rep-quarter of list work, and less than one month of a senior hire. You walk away after week 1 for $3k with the findings, so the downside is capped and known before you commit. The upside is a motion that adds 5–15 qualified conversations a week — indefinitely.
We’re already deep in [tool].
Good — this isn’t a rip-and-replace. The sprint is tool-agnostic by design: it works inside Clay, Smartlead, Apollo, Outreach, HubSpot, Salesforce, or whatever you’ve standardized on. We fix the architecture between your tools, not the tools themselves.
We need someone full-time, not a sprint.
Then this is the fastest way to brief that future hire. Week 1’s teardown is a hiring spec; week 4’s plan is their first quarter. Most teams come out of the sprint realizing they needed the system more than the seat.
Where are you / what timezone?
Timezone is a feature, not a constraint. I’m an engineer building while you sleep: standups are async, the work lands in your inbox by morning, and you’re never waiting on me to be at a keyboard. Reviews happen on your calendar.
How do we start?
One call, 20 minutes. I come with two observations about your stack, not a pitch. If it’s useful we talk about the sprint; if it’s not, you keep the observations.
The next step
Worth a 20-minute look at your stack?
I'll come with two observations about your pipeline, not a pitch. If it's not useful, we end at 20 minutes.